JNPR was tasked with creating brand awareness for Uber Eats during the relatively quiet time of year for food ordering services. The summer festive season is usually a period when people eat out, host family and friends at home or enjoy a braai, so our PR retainer client, Uber Eats requested subtle reminders to consumers of their handy services.
DIGITAL PR + INFLUENCER RELATIONS + MEDIA RELATIONS + CSR
JNPR implemented a multi-tactic strategy over a two month period (December and January) to keep Uber Eats top of mind, particularly in the online space. This included:
A micro influencer campaign
Uber Eats ‘give back’ community outreach campaign
Creative press drops to media, also cementing media relationship foundations for the year ahead.
The micro-influencer campaign was a fantastic success and was budget friendly.
This campaign led to:
Strong press coverage for the Give-Back campaign in print and online
Quirky creative media deliveries garnered social media posts,
Media deliveries led to additional organic brand publicity online